Actor Song Hye-kyo and Song Joong-ki ranked first and second in the reputation of drama actors.
Actor Song Hye-kyo ranked first in big data analysis in January 2023, the brand reputation of drama actors. Second place was Song Joong-ki and third place was Ko Yoon-jung.
The Korea Institute of Corporate Reputation measured 105,886,069 brand big data of 50 actors in the drama aired from December 19, 2022 to January 19, 2023 by consumers’ brand participation, media volume, communication volume, and communication volume and indexed it as a brand reputation algorithm. Compared to 70,106,285 drama actor brands in December, it increased by 51.04%.
Drama actor brand reputation analysis analyzed brand big data with participation index, media index, communication index, and community index. The brand reputation index is an index that extracts brand big data and analyzes consumer behavior with reputation analysis algorithms to classify it into participation value, communication value, media value, community value, and social value.
Brand reputation big data analysis can measure positive evaluation of the brand, media source and interest, consumer interest and communication volume, community spread on issues, and response and popularity to content.
In January 2023, actors Song Hye-kyo, Song Joong-ki, Ko Yoon-jung, Lim Ji-yeon, Lee Do-hyun, Park Sung-hoon, Lee Sung-hoon, Lee Sung-min, Jung Ji-so, Lee Jae-wook, Moon Ga-young, Yoo Yeon-seok, Kim Min-bin, Go Soo-hyun, Park Joo-hyun, Jeon Do-yeon, Kim So-eun, Kim Rae-won, Moon Chae-won, Jeong Kyung-ho, Lee Bo-young, Lee Sun-soo, and Kang Seung-soo, and Kang Seung-soo.
Song Hye-kyo brand, which ranked first in the brand reputation of drama actors, was analyzed as the brand reputation index 10,041,913, with the participation index 2,271,812 media index 2,042,083 communication index 1,840,622 community index 3,887,396.
Second place, Song Joong-ki’s brand was the brand reputation index 8,005,509, with the participation index 2,564,861 media index 1,512,352 communication index 1,945,979 community index 1,982,317.
In third place, Ko Yoon-jung’s brand posted a brand reputation index of 7,605,799, with a participation index of 1,762,418 communication index of 1,335,537 community index of 2,517,628.
The 4th place, Lim Ji-yeon brand has a brand reputation index of 7,068,253 with a participation index of 2,421,619 media index of 1,444,271 communication index of 1,360,294 community index of 1,842,069.
The fifth-ranked Lee Do-hyun brand was analyzed as the brand reputation index 4,290,480 as the participation index 1,471,556 media index 1,332,045 communication index 949,682 community index 537,197.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation, said, “As a result of the January 2023 analysis of the brand reputation of drama actors, Song Hye-kyo, which attracted consumers’ attention with the drama ‘The Glory’, was analyzed as the top.”Actor Song Hye-kyo’s brand showed high “revenge, punishment, and breakthrough” in big data link analysis, while “Netflix, Lim Ji-yeon, and school width” in keyword analysis were high. In the positive negative ratio analysis, the positive ratio was 86.99%, he said.
Also, “Drama Actor Brand Category According to the analysis of brand big data in January 2023, compared to 70,106,285 drama actor brands in December, it increased by 51.04%.” According to the detailed analysis, brand consumption rose 77.94%, brand issues rose 66.77%, brand communication rose 37.37% and brand spread rose 36.20%, he analyzed drama actor Big Data.
From December 19, 2022 to January 19, 2023, Song Hye-kyo, Song Joong-ki, Ko Yoon-jung, Lim Ji-yeon, Lee Do-hyun, Park Sung-hoon, Lee Sung-hoon, Jung Ji-so, Lee Jae-wook, Moon Ga-young, Yoo Yeon-seok, Shin Hyun-bin, Ko Soo-hyun, Park Joo-hyun, Kim Hyun-joo, Jeon Do-yeon, Kim So-eun, Kim Rae-won, Moon Chae-won, Jung Kyung-ho, Kim Seung-ho, Kim Seung-soo, Kim Seung-soo, Kim Seung-soo, Kim Seung-soo, Lee, Kim Seung-soo, Kim Seung-soo, Kim